Strategic implications and imperatives
The next wave of value requires corporations and investors to combine specialty-specific expertise, value creation initiatives and data-driven market selection.
Key takeaways for PPM/MSO platforms and investors
- Ensure the model creates ongoing value for member physicians. With increased expectations and extended and uncertain hold periods, it is critical that PPM/MSO platforms create real value for member physicians, especially between transactions.
- Aim where white space and value creation potential combine. Identify practices in nascent, emerging and developing PPM specialties that have white space to pursue and would clearly benefit from value creation levers that an MSO can provide (e.g., ancillary revenue stream capture).
- Be mindful of roll-up challenges in less mature specialties. Although many specialties have low PPM penetration, capturing white space in some requires overcoming real structural hurdles (e.g., limited value of a conventional MSO).
- Use data to de-risk growth moves. Target platform/MSO growth with geographic precision — e.g., where share of independent/small practices remains high, competition is limited and payers favor scale. Retain expansion flexibility (tuck-ins, de novos).
Key takeaways for hospitals and health systems
- Modernize the menu of physician relationship models. Direct physician employment is one option, but health systems can develop joint venture frameworks, MSO models and other structures to increase alignment with PPMs and independents where these models increase chances of success.
- Ensure physician value proposition remains competitive. As scaled platforms enter a system’s markets and grow, expectations and opportunities to differentiate will evolve, and so should the system’s physician group models.
- Take a data-driven approach to applying the right model by market and specialty. Competitive dynamics, value to the system and physician needs will differ significantly by market and specialty. Data and effective analysis can identify the right model for each market situation.
- Use offense as the best defense to win where ownership is key. Identify must-win situations and apply the full toolkit — acquisition, ASC and other ancillary co-ownership with physicians, etc. — to secure the capacity that the system and its patients need.
- Partner deliberately where counterparties are better placed. Partner with scaled platforms that can better meet the system’s needs. In doing so, seek opportunities to align incentives and co-create enduring value for physicians and communities.
How L.E.K. delivers results
L.E.K. has decades of provider experience across a range of specialties, including engagements with high-performing PPMs and health systems. We build on this knowledge base to deliver a full range of services to our clients, including transaction support (e.g., buy- and sell-side due diligence) and value creation services.
Value creation is critical for providers to improve profitability, grow their business and drive return on investment (ROI). We help optimize the patient life cycle, streamline care delivery/ operations and pursue growth initiatives (see Figure 4).