
Rafael Freixo
Highlights
Rafael is a Managing Director in L.E.K.’s Healthcare practice and is based in the São Paulo office. He has over a decade of experience advising healthcare companies in Brazil and across Latin America, working with clients throughout the healthcare value chain to address complex challenges and seize growth opportunities.
Rafael specializes in developing and implementing corporate and franchise strategies, orchestrating successful product launches, and designing go-to-market, market access, and pricing programs. His expertise also extends to distribution excellence, digital transformation initiatives, and M&A support, helping clients navigate dynamic markets and drive sustained success.
Rafael holds a degree in Production Engineering from the University of São Paulo (USP) and an MBA, with honors, from IMD Business School in Switzerland.
Education
Undergraduate: Production Engineering, University of São Paulo (USP)
Graduate: MBA with honors, IMD Business School in Switzerland
Expertise
Industries
- Life Sciences & Pharma
- Biotech and Pharmaceuticals
- Pharma Services
- Diagnostics, Research Tools and Personalized Medicine
- MedTech
- Consumables & Disposables
- Tech-Enabled Services and Healthcare IT
- Medical Equipment
- Procedure-Specific Devices
- Healthcare Services
- Health Plan & Private Health Insurance
- Acute Care & Hospital
- Physician Practice Management
- Mental and Behavioral Health
- Homecare & Home Healthcare
- Diagnostic & Ancillary Provider & Service
- Tech-Enabled Services and Healthcare IT
- Telehealth and Digital Transformation
- Private Equity
- Commercial Due Diligence
- Portfolio Company Value Enhancement
- Vendor Due Diligence
Capabilities
- Digital
- Assess Digital Potential
- Advance Digital Maturity
- Edge Strategy®
- Marketing & Sales
- Channel Strategy
- Marketing Strategy
- Go-to-Market and Commercial Organization
- Mergers & Acquisitions
- Target Identification
- Joint Ventures and Alliances
- Due Diligence
- Post-Merger Integration
- Exit Support
- Post-Merger Integration
- Private Equity
- Strategy
- Business Unit Strategy
- Corporate Strategy
- Growth Strategy
- New Product


